We spend a great deal of time getting to know our clients and their business plan. We like to drill down deep into that plan – get under the skin of our clients – to fully understand their modus operandi, what makes them tick, and how we can best work with them. Some clients have very simple plans which require little in the way of briefing but plenty of site analysis and inspiration. Others require intensive stakeholder participation, from CEO to junior assistant, and where audit trails and project champions play a key role. We also make sure we understand the market our clients operate in – how value in their sector is measured.